GARY不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西.New Products Management 11／e數量有限,售完為止！限量是殘酷的,不要猶豫入手要快~下面是整理過的資料;有New Products Management 11／e與其他類似值得參考的商品清單.還有去各大拍賣網站RUTEN露天、YAHOO拍賣收集商品資料！New Products Management 11／e 等好久終於開賣了超讚的啦！ |
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售價:1102  |
超多的鄉民很都說New Products Management 11／e 無敵好的！因為我自己也想要了解New Products Management 11／e,所以到處尋找資訊做功課.當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊.現在很多線上購物EC平台都有銷售該商品! |
詳細資料ISBN：9781259254345 叢書系列：產品管理 規格：平裝 / 588頁 / 普通級 / 單色印刷 / 11版 出版地：台灣 內容簡介 1.STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THE FIRST PART OF THE TEXT INTRODUCES THREE KEY CONCEPTS (NEW PRODUCTS PROCESS, PRODUCT INNOVATION CHARTER, AND PRODUCT PORTFOLIO) AS THE THREE STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THIS UNITES ALL THE KEY STRATEGIES INVOLVED IN NEW PRODUCT DEVELOPMENT, AND SERVES AS A FOUNDATION FOR ALL ASPECTS OF PRODUCT DEVELOPMENT PRESENTED IN LATER CHAPTERS. 2.COMPREHENSIVE COVERAGE OF NEW PRODUCT DEVELOPMENT PROCESS AND PRACTICE, SUCH AS, DESIGNING FOR THE ENVIRONMENT AND GLOBALIZATION IN NEW PRODUCT DEVELOPMENT, PREPARES STUDENTS TO MANAGE THE PEOPLE AND PROCESSES FROM A MARKETING PERSPECTIVE. 3.ATTENTION ON TEAMS. UNDERSTANDING OF WHAT A TEAM IS FOR AND COMPREHENSION OF TEAM MISSION AND STRATEGY IS CRITICAL IN NEW PRODUCTS MANAGEMENT 4.CROSS-FUNCTIONAL APPROACH WEAVED THROUGHOUT. NON-MARKETING VIEWS ARE PRESENTED AS THEY NATURALLY ARISE AND ARE NOT FORCED INTO A SINGLE CHAPTER. THIS HELPS STUDENTS APPRECIATE THE MULTI-FUNCTIONAL NATURE OF PRODUCT DEVELOPMENT IN EACH PHASE OF THE DEVELOPMENT PROCESS. |
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資料來源：博客來
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